Value Proposition
Cakes are often served at anniversaries, weddings, and mostly at birthday parties.
Customization is all about fulfilling your customer’s needs/wants to the fullest and gaining trust on the other hand.
It can be made according to their hobbies which include daily activities, things they love to do, and things they’re mostly connected with throughout their daily schedule.
In the era where personalized goods are hyped, similarly as stated above it’s all about fulfilling customers’ demands.
In a time where people are more focused on themselves whether it be status or self-care, everyone is skeptical.
Every people have different likes and when it comes to dessert, which would be used on some special occasion, they look for varieties, like whether it’s appealing, it’s eggless or has egg in it, how big/small should it be, the flavors and many more factors which a customer has in his/her mind while buying such kind of item.
Time is an essential factor and it’s important for both, the customer as well as the business if the services are good, compatible for the customers and it doesn’t get affected in any aspect, for example, time management, the trust gets elevated.
There are the following smart objectives for digital marketing of hoppers cake for their personalized cupcakes.
Specific: one of the specific objectives of this cake company is to get a huge number of customers and also attract new customers. Also, the specific objective of this organization is to strengthen its market share of the organization (Herhausen et al. 2020).
Measurable: one of the measurable objectives of this organization is to measure the number of sales and profit. In addition to this, the objectives in this regard would also be to critically outline the performance of the organization in terms of growing competition in the market.
Attainable: objectives in this specific framework are related to the fact that products of cupcakes that the companies are going to sell should have good quality. Under this significant component, the company should try to categorically spend its capital expenditure on creating new innovative ideas so that sales of the company can be increased with its target consumer.
Realistic: the realistic objectives of the organization in this regard would be to achieve market growth and market dominance among the market rivals. These are the realistic objectives of the company and they should be considered effective by the company so that it can increase its competitive advantages (Purwanti, 2021).
Time-bound: one of the Pacific objectives of the smart objective under the segment of time-bound would be to complete all the marketing-related tasks within the stipulated time and achieve the goal as per the time framework which has been created.
KPI
There are the following key performance indicators.
- One of the key performance indicators for this business would be an enhanced number of consumers who are willing to have this kind of Cupcake at their birthday parties. With this growing number of consumers after the implementation of this effective digital marketing plan, it could be stated that this KPI is one of the best indicators which help the company to assess its business operation and performance.
- One of the second KPI for this business would be an enhanced number of sales every day. The enhanced number of sales every day will hold the company to know the implications of its adopted digital marketing plan and practices. It will also help the company to know the effectiveness of the undertaken marketing strategies among its market rivals (Desai, 2019). Therefore, this key performance indicator should be considered effective and all the key approaches and strategies should be undertaken.
- One of the third ki performance indicators for this business would be related to increased turnover and competitive advantages over the market Rivals. It is Apparent at the company has a number of competitors in the domestic market and hence this has created a situation when effective marketing strategies for obtaining high competitive advantages should be incorporated into business strategy so that company can grow and achieve its best position in the market. It can be said that this key performance indicator is one of the best indicators which should be taken into account significantly. It must be monitored significantly during each stage.
There are some of the appropriate channels for hopper’s market
These are social media, Email, and video.
Social media: Social networking is extremely important in today’s world. It aids the organisation in increasing its sales and attracting new customers to the business. In this aspect, social media has always aided commercial organisations in their day-to-day operations, allowing them to work more efficiently (Bala and Verma, 2018). Increasing market expansion and demand are two of the most important goals for every firm, and social media plays an important part in achieving these goals. The firm will be able to boost its growth and market share as a result of the use of social media.
Email: The use of email is also one of the most vital and critical corporate marketing and communication channels available today. Business organisations benefit from it since it makes it easier to operate their operations effectively and efficiently. The organisation will be able to improve the effectiveness of its marketing effort with the use of email.
Video: Some of the particular film in this respect should be made available on the company’s website as well. It would be extremely beneficial for the firm if it were able to publish its video post in order to promote its product advertising efforts (Pelsmacker et al. 2018). For the organisation, the usage of video as a marketing channel would be quite beneficial, and it would assist to increase the degree of growth and business development.
References
De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, pp.47-55.
Desai, V., 2019. Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), pp.196-200.
Herhausen, D., Miočević, D., Morgan, R.E. and Kleijnen, M.H., 2020. The digital marketing capabilities gap. Industrial Marketing Management, 90, pp.276-290.
Purwanti, Y., 2021. The Influence Of Digital Marketing & Innovasion On The School Performance. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(7), pp.118-127.